From the bottom, the process of identity design seems like the biggest, most daunting mountain. How on earth do we get from this blank white page to a full blown, cohesive brand? As our designer, Kate, says: "A sunflower doesn't just pop out of the ground as 6 feet tall!" Starting from scratch, we scoured Pinterest day in and day out for the BEST design inspiration, searching for that perfect Southern Social vibe. With a primary focus on whimsical wedding design & event planning, we knew our overall brand design had to have a feminine, handmade touch. After deciding on handmade calligraphy, we began to feel a color palette and general style start to click. With pale corals, white and metallic gold, we began to introduce a scrapbook feel across the board, introducing a homemade vibe to every aspect of our presentation. We're certainly excited to launch our brand new face, and hope you'll dig around our site a bit to get inspired by our whimsical identity!
We'll see you soon